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#52 – Recession Proofing Your Breeding Program

#52 – Recession Proofing Your Breeding Program

by Julie Swan | Aug 25, 2022 | Business Management, Dog & Puppy Management, Facilities Management, People Management

Jump to Show Notes Have you felt it? The market has been shifting, it’s like that feeling in the air when summer turns to fall and it smells a little different. If you’ve been watching the economy, fuel prices, and the price of dining at your favorite restaurant you...
#I-4 – Michelle Klump, Outwest Bassets, in Arizona – facility design & marketing to your ideal puppy buyer

#I-4 – Michelle Klump, Outwest Bassets, in Arizona – facility design & marketing to your ideal puppy buyer

by Julie Swan | Aug 19, 2022 | Dog & Puppy Management, Facilities Management, People Management

Jump to Show Notes Hello Honest Dog Breeders! Today we are so lucky to have Michelle Klump of Outwest Bassets, in Arizona. Michelle has a brilliant business mind and a loving heart. She always wanted a Basset, but found she wasn’t able to easily find what she was...
#51 – Getting Started with Temperament & Drive Testing

#51 – Getting Started with Temperament & Drive Testing

by Julie Swan | Aug 11, 2022 | Business Management, Dog & Puppy Management

Enter your name and email to get the Temperament & Drive Testing Cheat Sheet! Jump to Show Notes As breeders, many buyers are looking to us to help them figure out what dog will be the best fit for them. Which puppy will fit their needs? They want the Goldilocks...
#I-3 – Jody Moffett, DVM on new puppy buyers, breeders and veterinarians, and how temperament affects vet care

#I-3 – Jody Moffett, DVM on new puppy buyers, breeders and veterinarians, and how temperament affects vet care

by Julie Swan | Aug 10, 2022 | Dog & Puppy Management, People Management

Jump to Show Notes In this episode, I have Dr. Jody Moffett, my favorite veterinarian of all time, she’s simply the best and has put up with me for over 8 years, helping me solve problems with giardia, being patient with all my questions, and entertaining all my wild...
#50 – 3 Unexpected Life Lessons from Dog Breeding

#50 – 3 Unexpected Life Lessons from Dog Breeding

by Julie Swan | Jul 28, 2022 | Business Management, Dog & Puppy Management, Facilities Management, People Management

Jump to Show Notes Before we get started, I wanted to thank you, thank you for being with me for 50 episodes! When I started this journey about 25% of me thought that I would be that one weirdo dog breeder in the corner that everyone rolled their eyes at. Thankfully,...
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Recent Posts

  • #115 – Invest for the Future
  • 114 – Is Your Breeding Program Creating Your Future Or Just Getting You By?
  • #113 – How Many Litters Should You Have?
  • #112 – Q&A – Puppy Applications, Delayed Pickups, Deposits, More than One Breed, and Turning Down Red Flag Buyers
  • #111 – Marketing Money Leaks in Your Dog Breeding Business

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#115 – Invest for the Future

Get the Getting Started with Cryptocurrency Cheat SheetShe said to me, “If I don’t sell at least 20 puppies per month, my business will collapse, I couldn’t afford it.” It was her opening sentence to the free strategy call she scheduled with me. It caught me off...

114 – Is Your Breeding Program Creating Your Future Or Just Getting You By?

Breeding is an emotional rollercoaster. You get excited for puppies to be born... then the pressure of selling them sets in. You get excited to match puppies with buyers… but then you have to figure out what to do with the one left over. You’re absolutely exhausted...

#113 – How Many Litters Should You Have?

Get the Breeding Dog & Litter Number Calculator I remember a few weeks ago I was sitting on the edge of my bed, feet resting on the bed frame. We have one of those wooden bed frames that has a 3” ledge at the foot, perfect for me to sit on the end of the bed and...

#112 – Q&A – Puppy Applications, Delayed Pickups, Deposits, More than One Breed, and Turning Down Red Flag Buyers

WHAT ARE THE BEST PRACTICES FOR HANDLING A DELAYED PUPPY PICKUP? It’s really great for us breeders when people are ready to pick up their puppy the day they’re ready to go! Last weekend, I was able to deliver 5 out of 6 puppies in one trip—it was magical. But then...

#111 – Marketing Money Leaks in Your Dog Breeding Business

Get on the Waitlist for Breeder Marketing MasteryAre you accidentally losing hundreds—or even thousands—of dollars on marketing? In this episode, we’re going to talk about the marketing money leaks that can drain your dog-breeding business, and what you can do instead...

#110 – Why Outsourcing Isn’t Guaranteed to Save Your Breeding Program

Get the Hiring Prep Cheat SheetWhat’s your biggest pain point right now? Is it cleaning puppy pens and adult pens? I swear there is always more poop to clean. Is it social media? Are you thinking to yourself, “Yes, I have been meaning to tackle that…”? Maybe it’s your...

#109 – Is Your Dog Breeding Business Leaking Money?

Get the Pricing Cheat SheetIn business, there are two ways to make profit: you have a good margin or you have volume. In dog breeding, it’s very hard to do volume. The more puppies you produce, the more systems you have to have, the more cost that creates, and quality...

#I-11 – Kerry Howell, Kerry Howell Photography – Getting Professional Looking Dog & Puppy Photos

Want to Get the "Hiring A Dog Photographer" & "Taking Dog & Puppy Photos" Cheatsheets?In this episode we are joined by Kerry Howell, a professional dog photographer. She shares some tips and tricks on better dog photography as well as when you should consider...

#108 – Fast, Easy & effective Social Media with Breeder Copy Hub

Get the Making Social Media Fast, Easy & Effective with Breeder Copy Hub MasterClassWe all know social media can be an important tool in helping us connect with puppy buyers. BUT, it takes time, energy, and can often be frustrating when it feels like nothing you...

#107 – Do More Puppies Mean More Profit?

Get the Know Your Numbers: Business Finance Planning MasterClassHave you ever had a litter born, raised, and then they go home and it was perfect? They all had great homes, you got the price you asked, and when that litter money was in your bank account, you thought...

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