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#54 – My Current Kennel –what I love and hate

#54 – My Current Kennel –what I love and hate

by Julie Swan | Sep 17, 2022 | Facilities Management

Jump to Show Notes As you know, it took me a long time to get the facilities that really made a difference in my breeding program. I didn’t have everything how I wanted it when I first started out. An overview of my kennel The facility I have now has made a great...
#53 – What does it mean to be an Honest Dog Breeder?

#53 – What does it mean to be an Honest Dog Breeder?

by Julie Swan | Sep 9, 2022 | Business Management

Jump to Show Notes I received an email from a man who is starting out his journey in dog breeding. He had been given an exciting opportunity to start a breeding program, his uncle had a dog that had never been picked up, and he couldn’t get ahold of the owner. The dog...
#52 – Recession Proofing Your Breeding Program

#52 – Recession Proofing Your Breeding Program

by Julie Swan | Aug 25, 2022 | Business Management, Dog & Puppy Management, Facilities Management, People Management

Jump to Show Notes Have you felt it? The market has been shifting, it’s like that feeling in the air when summer turns to fall and it smells a little different. If you’ve been watching the economy, fuel prices, and the price of dining at your favorite restaurant you...
#I-4 – Michelle Klump, Outwest Bassets, in Arizona – facility design & marketing to your ideal puppy buyer

#I-4 – Michelle Klump, Outwest Bassets, in Arizona – facility design & marketing to your ideal puppy buyer

by Julie Swan | Aug 19, 2022 | Dog & Puppy Management, Facilities Management, People Management

Jump to Show Notes Hello Honest Dog Breeders! Today we are so lucky to have Michelle Klump of Outwest Bassets, in Arizona. Michelle has a brilliant business mind and a loving heart. She always wanted a Basset, but found she wasn’t able to easily find what she was...
#51 – Getting Started with Temperament & Drive Testing

#51 – Getting Started with Temperament & Drive Testing

by Julie Swan | Aug 11, 2022 | Business Management, Dog & Puppy Management

Enter your name and email to get the Temperament & Drive Testing Cheat Sheet! Jump to Show Notes As breeders, many buyers are looking to us to help them figure out what dog will be the best fit for them. Which puppy will fit their needs? They want the Goldilocks...
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Recent Posts

  • #117 – Planning the Facility Upgrade
  • #116 – Should You Invest in Your Facilities or Retirement?
  • #115 – Invest for the Future
  • 114 – Is Your Breeding Program Creating Your Future Or Just Getting You By?
  • #113 – How Many Litters Should You Have?

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#117 – Planning the Facility Upgrade

Get the Paying for Your Facility Upgrade Cheat SheetOkay, so now that we know investing in facilities is the goal, how might we invest in facilities in a responsible way? I remember talking with a couple who had purchased a large piece of land and had a nice facility...

#116 – Should You Invest in Your Facilities or Retirement?

In the last few episodes, we’ve been discussing setting up your future for success, capitalizing on your heyday, and creating a retirement that can support you whether or not you want that to involve puppies. If nothing else, having that retirement to provide for you...

#115 – Invest for the Future

Get the Getting Started with Cryptocurrency Cheat SheetShe said to me, “If I don’t sell at least 20 puppies per month, my business will collapse, I couldn’t afford it.” It was her opening sentence to the free strategy call she scheduled with me. It caught me off...

114 – Is Your Breeding Program Creating Your Future Or Just Getting You By?

Breeding is an emotional rollercoaster. You get excited for puppies to be born... then the pressure of selling them sets in. You get excited to match puppies with buyers… but then you have to figure out what to do with the one left over. You’re absolutely exhausted...

#113 – How Many Litters Should You Have?

Get the Breeding Dog & Litter Number Calculator I remember a few weeks ago I was sitting on the edge of my bed, feet resting on the bed frame. We have one of those wooden bed frames that has a 3” ledge at the foot, perfect for me to sit on the end of the bed and...

#112 – Q&A – Puppy Applications, Delayed Pickups, Deposits, More than One Breed, and Turning Down Red Flag Buyers

WHAT ARE THE BEST PRACTICES FOR HANDLING A DELAYED PUPPY PICKUP? It’s really great for us breeders when people are ready to pick up their puppy the day they’re ready to go! Last weekend, I was able to deliver 5 out of 6 puppies in one trip—it was magical. But then...

#111 – Marketing Money Leaks in Your Dog Breeding Business

Get on the Waitlist for Breeder Marketing MasteryAre you accidentally losing hundreds—or even thousands—of dollars on marketing? In this episode, we’re going to talk about the marketing money leaks that can drain your dog-breeding business, and what you can do instead...

#110 – Why Outsourcing Isn’t Guaranteed to Save Your Breeding Program

Get the Hiring Prep Cheat SheetWhat’s your biggest pain point right now? Is it cleaning puppy pens and adult pens? I swear there is always more poop to clean. Is it social media? Are you thinking to yourself, “Yes, I have been meaning to tackle that…”? Maybe it’s your...

#109 – Is Your Dog Breeding Business Leaking Money?

Get the Pricing Cheat SheetIn business, there are two ways to make profit: you have a good margin or you have volume. In dog breeding, it’s very hard to do volume. The more puppies you produce, the more systems you have to have, the more cost that creates, and quality...

#I-11 – Kerry Howell, Kerry Howell Photography – Getting Professional Looking Dog & Puppy Photos

Want to Get the "Hiring A Dog Photographer" & "Taking Dog & Puppy Photos" Cheatsheets?In this episode we are joined by Kerry Howell, a professional dog photographer. She shares some tips and tricks on better dog photography as well as when you should consider...

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