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#120 – Puppy Buyers Are Changing – How Dog Breeders Can Adapt

#120 – Puppy Buyers Are Changing – How Dog Breeders Can Adapt

by Julie Swan | Oct 24, 2025 | Business Management, People Management

Jump to Show Notes Remember the Adopt-Don’t-Shop Movement? I wish they were easier to forget. This movement pioneered this push towards making breeders bad, and teaching the public that they were wrong for getting a dog from a breeder. It was in the movement’s best...
#119 – Secrets to Discounting Puppies – When it Works, When it Doesn’t, and How to Do it

#119 – Secrets to Discounting Puppies – When it Works, When it Doesn’t, and How to Do it

by Julie Swan | Sep 25, 2025 | Business Management, People Management

Jump to Show Notes SHOULD YOU DISCOUNT OLDER PUPPIES?  Discounting older puppies is tempting. Discounting is what stores do as the seasons change. They’ll have sales for summer clothes as summer comes to an end. Yet, does it work for puppies? The answer? Well,...
#112 – Q&A – Puppy Applications, Delayed Pickups, Deposits, More than One Breed, and Turning Down Red Flag Buyers

#112 – Q&A – Puppy Applications, Delayed Pickups, Deposits, More than One Breed, and Turning Down Red Flag Buyers

by Julie Swan | Jul 5, 2025 | Business Management, Dog & Puppy Management, People Management

Jump to Show Notes WHAT ARE THE BEST PRACTICES FOR HANDLING A DELAYED PUPPY PICKUP? It’s really great for us breeders when people are ready to pick up their puppy the day they’re ready to go! Last weekend, I was able to deliver 5 out of 6 puppies in one trip—it was...
#110 – Why Outsourcing Isn’t Guaranteed to Save Your Breeding Program

#110 – Why Outsourcing Isn’t Guaranteed to Save Your Breeding Program

by Julie Swan | Jun 20, 2025 | Business Management, Facilities Management, People Management

Get the Hiring Prep Cheat Sheet Jump to Show Notes What’s your biggest pain point right now? Is it cleaning puppy pens and adult pens? I swear there is always more poop to clean. Is it social media? Are you thinking to yourself, “Yes, I have been meaning to tackle...
#109 – Is Your Dog Breeding Business Leaking Money?

#109 – Is Your Dog Breeding Business Leaking Money?

by Julie Swan | Jun 12, 2025 | Business Management, Dog & Puppy Management, Facilities Management, People Management

Get the Pricing Cheat Sheet Jump to Show Notes In business, there are two ways to make profit: you have a good margin or you have volume. In dog breeding, it’s very hard to do volume. The more puppies you produce, the more systems you have to have, the more cost that...
#107 – Do More Puppies Mean More Profit?

#107 – Do More Puppies Mean More Profit?

by Julie Swan | Feb 11, 2025 | Business Management, Dog & Puppy Management, Facilities Management, People Management

Get the Know Your Numbers: Business Finance Planning MasterClass Get the MasterClass Jump to Show Notes Have you ever had a litter born, raised, and then they go home and it was perfect? They all had great homes, you got the price you asked, and when that litter money...
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Recent Posts

  • #128 – Q&A – All About Puppy Deposits
  • #127 – Setting Up Your Year for Success
  • #126 – Is Your Dog Breeding Program the Bringer of Good Things?
  • #125 – The Secret to Higher Priced Puppies
  • 12 Days of Breeders – 12 – Dana Filatova of Kismet Labradoodles

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#128 – Q&A – All About Puppy Deposits

1. Should puppy deposits be refundable or non-refundable? Breeders love to use non-refundable deposits because they mean that they don’t need to worry about paying people back if they cancel, so in theory it locks in that they want a puppy. It’s also nice because, in...

#127 – Setting Up Your Year for Success

The new year always brings a lot of noise. Big goals. Big plans. Big pressure to do everything differently all at once. But before we rush forward, I think it’s worth slowing down for just a moment and taking an honest look at where we actually are. In today’s...

#126 – Is Your Dog Breeding Program the Bringer of Good Things?

I love that stores are closed on Christmas Day—it forces you to not go anywhere and not do anything. My favorite thing to do on Christmas is sit with the family, enjoy our new gifts, while we talk and share stories. Yet, as it always goes, when I have too much time to...

#125 – The Secret to Higher Priced Puppies

Recently I got rejected. The kind where you think everything is going well, and then it doesn’t. I was trying to get a guest on the podcast, and when I asked for them to come on the podcast, they were all excited. Then they realized that I had a smaller audience on...

12 Days of Breeders – 12 – Dana Filatova of Kismet Labradoodles

The 12 Days of Breeders is a series of interviews conducted with members of the Dog Breeder Society who are doing innovative, creative, and inspiring things in their dog breeding business.  In each of these interviews we cover challenges each breeder has encountered,...

12 Days of Breeders – 11 – Andrea Gardner of Desert Sky Poodles

The 12 Days of Breeders is a series of interviews conducted with members of the Dog Breeder Society who are doing innovative, creative, and inspiring things in their dog breeding business.  In each of these interviews we cover challenges each breeder has encountered,...

12 Days of Breeders – 10 – Megan Smith of Acadia Goldendoodles

The 12 Days of Breeders is a series of interviews conducted with members of the Dog Breeder Society who are doing innovative, creative, and inspiring things in their dog breeding business.  In each of these interviews we cover challenges each breeder has encountered,...

12 Days of Breeders – 9 – Leilani Nichols of Northwest Cairn Terriers

The 12 Days of Breeders is a series of interviews conducted with members of the Dog Breeder Society who are doing innovative, creative, and inspiring things in their dog breeding business.  In each of these interviews we cover challenges each breeder has encountered,...

12 Days of Breeders – 8 – Sarah Whitman of Bonnie Brae Collies

The 12 Days of Breeders is a series of interviews conducted with members of the Dog Breeder Society who are doing innovative, creative, and inspiring things in their dog breeding business.  In each of these interviews we cover challenges each breeder has encountered,...

12 Days of Breeders – 7 – Andrea Jones of Maple Hill Doodles

The 12 Days of Breeders is a series of interviews conducted with members of the Dog Breeder Society who are doing innovative, creative, and inspiring things in their dog breeding business.  In each of these interviews we cover challenges each breeder has encountered,...

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