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#09 – The Secrets to Successful Puppy Deposits

#09 – The Secrets to Successful Puppy Deposits

by Julie Swan | Jul 9, 2021 | People Management

Want to Get the Puppy Deposit Checklist? Jump to Show Notes I was in this breeder group on Facebook one time and this breeder who had been breeding for years came on and said she had called 85 of the 360 people on her waitlist before finding 6 buyers for the puppies...
#08 – Should Dog Breeders Make Money?

#08 – Should Dog Breeders Make Money?

by Julie Swan | Jul 1, 2021 | Business Management, People Management

Jump to Show Notes I’m not sure where the whole idea of breeders making money meaning they were cutting corners came about. It is really odd if you think about it. Take cattle ranchers for example, they breed cows every year, they raise the babies, then sell them at...
#05 – Why You Need a Website

#05 – Why You Need a Website

by Julie Swan | Jun 24, 2021 | Business Management, People Management

Want to Get the 5 Pages Every Breeder Website Needs Cheatsheet? Jump to Show Notes #1 – It looks professional and it isn’t busy and will allow you to create a better first impression Have you noticed how the world is turning into a “gig economy”? There are tons of new...
#06 – Why You Need to Build Quality Relationships with Your Buyers

#06 – Why You Need to Build Quality Relationships with Your Buyers

by Julie Swan | Jun 24, 2021 | People Management

Want to Get the “25 Things to Say to Build Buyer Relationships” Cheatsheet? Jump to Show Notes I remember when I was super new at breeding, I was terrible at testing temperament and aligning that with my buyers. I just didn’t understand it, didn’t know there could be...
#07 – Should You Let Your Buyers Pick a Pup Based on Color?

#07 – Should You Let Your Buyers Pick a Pup Based on Color?

by Julie Swan | Jun 24, 2021 | Dog & Puppy Management, People Management

Jump to Show Notes A new buyer calls, interested in getting a puppy, and so you ask, “what are you looking for in a dog?” And instead of describing the lifestyle they lead and want to incorporate a dog into, they spout off a certain color, then, sometimes it gets...
#01 – Why The World Needs More Honest Dog Breeders

#01 – Why The World Needs More Honest Dog Breeders

by Julie Swan | Jun 15, 2021 | Business Management, People Management

Jump to Show Notes I’m sure you’ve seen the #adoptdontshop hashtag. Maybe you’ve discussed your desire to breed with some friends and they gave you a look that suggested you were about to take a job on the black market. There is no denying that there are a lot of dogs...
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Recent Posts

  • #115 – Invest for the Future
  • 114 – Is Your Breeding Program Creating Your Future Or Just Getting You By?
  • #113 – How Many Litters Should You Have?
  • #112 – Q&A – Puppy Applications, Delayed Pickups, Deposits, More than One Breed, and Turning Down Red Flag Buyers
  • #111 – Marketing Money Leaks in Your Dog Breeding Business

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#115 – Invest for the Future

Get the Getting Started with Cryptocurrency Cheat SheetShe said to me, “If I don’t sell at least 20 puppies per month, my business will collapse, I couldn’t afford it.” It was her opening sentence to the free strategy call she scheduled with me. It caught me off...

114 – Is Your Breeding Program Creating Your Future Or Just Getting You By?

Breeding is an emotional rollercoaster. You get excited for puppies to be born... then the pressure of selling them sets in. You get excited to match puppies with buyers… but then you have to figure out what to do with the one left over. You’re absolutely exhausted...

#113 – How Many Litters Should You Have?

Get the Breeding Dog & Litter Number Calculator I remember a few weeks ago I was sitting on the edge of my bed, feet resting on the bed frame. We have one of those wooden bed frames that has a 3” ledge at the foot, perfect for me to sit on the end of the bed and...

#112 – Q&A – Puppy Applications, Delayed Pickups, Deposits, More than One Breed, and Turning Down Red Flag Buyers

WHAT ARE THE BEST PRACTICES FOR HANDLING A DELAYED PUPPY PICKUP? It’s really great for us breeders when people are ready to pick up their puppy the day they’re ready to go! Last weekend, I was able to deliver 5 out of 6 puppies in one trip—it was magical. But then...

#111 – Marketing Money Leaks in Your Dog Breeding Business

Get on the Waitlist for Breeder Marketing MasteryAre you accidentally losing hundreds—or even thousands—of dollars on marketing? In this episode, we’re going to talk about the marketing money leaks that can drain your dog-breeding business, and what you can do instead...

#110 – Why Outsourcing Isn’t Guaranteed to Save Your Breeding Program

Get the Hiring Prep Cheat SheetWhat’s your biggest pain point right now? Is it cleaning puppy pens and adult pens? I swear there is always more poop to clean. Is it social media? Are you thinking to yourself, “Yes, I have been meaning to tackle that…”? Maybe it’s your...

#109 – Is Your Dog Breeding Business Leaking Money?

Get the Pricing Cheat SheetIn business, there are two ways to make profit: you have a good margin or you have volume. In dog breeding, it’s very hard to do volume. The more puppies you produce, the more systems you have to have, the more cost that creates, and quality...

#I-11 – Kerry Howell, Kerry Howell Photography – Getting Professional Looking Dog & Puppy Photos

Want to Get the "Hiring A Dog Photographer" & "Taking Dog & Puppy Photos" Cheatsheets?In this episode we are joined by Kerry Howell, a professional dog photographer. She shares some tips and tricks on better dog photography as well as when you should consider...

#108 – Fast, Easy & effective Social Media with Breeder Copy Hub

Get the Making Social Media Fast, Easy & Effective with Breeder Copy Hub MasterClassWe all know social media can be an important tool in helping us connect with puppy buyers. BUT, it takes time, energy, and can often be frustrating when it feels like nothing you...

#107 – Do More Puppies Mean More Profit?

Get the Know Your Numbers: Business Finance Planning MasterClassHave you ever had a litter born, raised, and then they go home and it was perfect? They all had great homes, you got the price you asked, and when that litter money was in your bank account, you thought...

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