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#100 – How Dog Breeding Has Changed Me

#100 – How Dog Breeding Has Changed Me

by Julie Swan | Aug 26, 2024 | Business Management, Dog & Puppy Management, Facilities Management, People Management

Jump to Show Notes Sometimes the hardest things we’ve been through turn out to be the best things that happened to us. I went to a Dr. Joe Dispenza Conference last summer, and he talks about this inner evolution we can go through. He pointed out how the challenges in...

I-10 – Email Marketing for Dog Breeders with Tori Mistik of Wear Wag Repeat

by Julie Swan | Aug 16, 2024 | Business Management, People Management

Jump to Show Notes You’ve heard you need to have an email newsletter to sell puppies, but “ugh” what does that mean! It’s sounds like just ANOTHER thing to add to your plate and a new thing to learn. In today’s podcast interview Tori...
#99 – Q&A – Form an LLC? Starting with Stud Dogs? How Many Females? How Do I Start Dog Breeding?

#99 – Q&A – Form an LLC? Starting with Stud Dogs? How Many Females? How Do I Start Dog Breeding?

by Julie Swan | Aug 10, 2024 | Business Management, Dog & Puppy Management

Jump to Show Notes July 31, 2014, I heard a ‘yip’ come from the bedroom. I ran inside and saw Nikki had started to have her puppies on my daughter’s toddler bed, she had pulled off all the sheets, and had her first puppy right on the toddler bed mattress. This little...
#98 – 3 Reasons Why Dog Breeders Quit the Industry

#98 – 3 Reasons Why Dog Breeders Quit the Industry

by Julie Swan | Aug 3, 2024 | Business Management, Dog & Puppy Management, Facilities Management, People Management

Jump to Show Notes Giardia was awful. Losing those puppies was absolutely awful. It was a hard way to get through my first year of breeding. You know what was worse? Parvo. Parvovirus has been by far the worst thing I’ve dealt with in puppies. Watching their little...
#97 – How to Write Better Puppy Ads and Website Copy

#97 – How to Write Better Puppy Ads and Website Copy

by Julie Swan | Jul 26, 2024 | Business Management, People Management

Get the 3 Keys to Writing Better Puppy Ads & Website Copy Printable! Jump to Show Notes You ever hang out with a little kid and they ask you a question, so you explain it, and they ask, “Why?” to that answer? So you answer. Then they ask, “Why?” again? It’s so...
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Recent Posts

  • #119 – Secrets to Discounting Puppies – When it Works, When it Doesn’t, and How to Do it
  • #118 – How to Manage Parvo Once You’ve Had It
  • #117 – Planning the Facility Upgrade
  • #116 – Should You Invest in Your Facilities or Retirement?
  • #115 – Invest for the Future

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#119 – Secrets to Discounting Puppies – When it Works, When it Doesn’t, and How to Do it

SHOULD YOU DISCOUNT OLDER PUPPIES?  Discounting older puppies is tempting. Discounting is what stores do as the seasons change. They’ll have sales for summer clothes as summer comes to an end. Yet, does it work for puppies? The answer? Well, sometimes, but not...

#118 – How to Manage Parvo Once You’ve Had It

If you’ve ever dealt with Parvovirus, you know it’s the worst. It is by far the worst thing I’ve ever dealt with in dogs and puppies. It is relentless in how it takes over their system, and it has nearly around 90% fatality in puppies. One summer I had my puppies on...

#117 – Planning the Facility Upgrade

Get the Paying for Your Facility Upgrade Cheat SheetOkay, so now that we know investing in facilities is the goal, how might we invest in facilities in a responsible way? I remember talking with a couple who had purchased a large piece of land and had a nice facility...

#116 – Should You Invest in Your Facilities or Retirement?

In the last few episodes, we’ve been discussing setting up your future for success, capitalizing on your heyday, and creating a retirement that can support you whether or not you want that to involve puppies. If nothing else, having that retirement to provide for you...

#115 – Invest for the Future

Get the Getting Started with Cryptocurrency Cheat SheetShe said to me, “If I don’t sell at least 20 puppies per month, my business will collapse, I couldn’t afford it.” It was her opening sentence to the free strategy call she scheduled with me. It caught me off...

114 – Is Your Breeding Program Creating Your Future Or Just Getting You By?

Breeding is an emotional rollercoaster. You get excited for puppies to be born... then the pressure of selling them sets in. You get excited to match puppies with buyers… but then you have to figure out what to do with the one left over. You’re absolutely exhausted...

#113 – How Many Litters Should You Have?

Get the Breeding Dog & Litter Number Calculator I remember a few weeks ago I was sitting on the edge of my bed, feet resting on the bed frame. We have one of those wooden bed frames that has a 3” ledge at the foot, perfect for me to sit on the end of the bed and...

#112 – Q&A – Puppy Applications, Delayed Pickups, Deposits, More than One Breed, and Turning Down Red Flag Buyers

WHAT ARE THE BEST PRACTICES FOR HANDLING A DELAYED PUPPY PICKUP? It’s really great for us breeders when people are ready to pick up their puppy the day they’re ready to go! Last weekend, I was able to deliver 5 out of 6 puppies in one trip—it was magical. But then...

#111 – Marketing Money Leaks in Your Dog Breeding Business

Get on the Waitlist for Breeder Marketing MasteryAre you accidentally losing hundreds—or even thousands—of dollars on marketing? In this episode, we’re going to talk about the marketing money leaks that can drain your dog-breeding business, and what you can do instead...

#110 – Why Outsourcing Isn’t Guaranteed to Save Your Breeding Program

Get the Hiring Prep Cheat SheetWhat’s your biggest pain point right now? Is it cleaning puppy pens and adult pens? I swear there is always more poop to clean. Is it social media? Are you thinking to yourself, “Yes, I have been meaning to tackle that…”? Maybe it’s your...

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