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#97 – How to Write Better Puppy Ads and Website Copy

#97 – How to Write Better Puppy Ads and Website Copy

by Julie Swan | Jul 26, 2024 | Business Management, People Management

Get the 3 Keys to Writing Better Puppy Ads & Website Copy Printable! Jump to Show Notes You ever hang out with a little kid and they ask you a question, so you explain it, and they ask, “Why?” to that answer? So you answer. Then they ask, “Why?” again? It’s so...
#96 – Using the Good, Better, Best Model to Improve Your Dog Breeding Program

#96 – Using the Good, Better, Best Model to Improve Your Dog Breeding Program

by Julie Swan | Jul 16, 2024 | Business Management, Dog & Puppy Management, Facilities Management, People Management

Jump to Show Notes You ever get up in the morning, all fired up to make some progress in your breeding program? You slept well, you made some excellent coffee, and you’re ready to get started, ready to make things happen. You sip your coffee, glance out to your dogs,...
#95 – How to Handle Someone Coming After You or Your Program for Breeding or Your Breeding Practices

#95 – How to Handle Someone Coming After You or Your Program for Breeding or Your Breeding Practices

by Julie Swan | Jul 4, 2024 | Business Management, People Management

Jump to Show Notes Has anyone ever tried to hurt your breeding program or come after you? Maybe they make a snide comment about your program or one of your breeding practices. One of the breeders I work with has built a nice Instagram following. She has beautiful dogs...
I-9 – Michelle Stern of Pooch Parenting on Kids & Dogs – Important Considerations for Breeders

I-9 – Michelle Stern of Pooch Parenting on Kids & Dogs – Important Considerations for Breeders

by Julie Swan | Jul 3, 2024 | People Management

Jump to Show Notes Have your buyers ever been frustrated with normal puppy behavior? They might say – “This dog is aggressive,” or “I thought you said they were good with kids.” These are common complaints that arise from buyers during...
#94 – How to Break the Cycle of Overwhelm in Dog Breeding

#94 – How to Break the Cycle of Overwhelm in Dog Breeding

by Julie Swan | Jun 10, 2024 | Business Management, Dog & Puppy Management, Facilities Management, People Management

Jump to Show Notes “I’m not sure what to do Julie. I have a thousand things to do in my breeding program. I have puppies to sell. I have pens that need to be built and organized. I have buyers that need things and have questions to answer, and I have no idea how I’m...
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Recent Posts

  • #115 – Invest for the Future
  • 114 – Is Your Breeding Program Creating Your Future Or Just Getting You By?
  • #113 – How Many Litters Should You Have?
  • #112 – Q&A – Puppy Applications, Delayed Pickups, Deposits, More than One Breed, and Turning Down Red Flag Buyers
  • #111 – Marketing Money Leaks in Your Dog Breeding Business

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#115 – Invest for the Future

Get the Getting Started with Cryptocurrency Cheat SheetShe said to me, “If I don’t sell at least 20 puppies per month, my business will collapse, I couldn’t afford it.” It was her opening sentence to the free strategy call she scheduled with me. It caught me off...

114 – Is Your Breeding Program Creating Your Future Or Just Getting You By?

Breeding is an emotional rollercoaster. You get excited for puppies to be born... then the pressure of selling them sets in. You get excited to match puppies with buyers… but then you have to figure out what to do with the one left over. You’re absolutely exhausted...

#113 – How Many Litters Should You Have?

Get the Breeding Dog & Litter Number Calculator I remember a few weeks ago I was sitting on the edge of my bed, feet resting on the bed frame. We have one of those wooden bed frames that has a 3” ledge at the foot, perfect for me to sit on the end of the bed and...

#112 – Q&A – Puppy Applications, Delayed Pickups, Deposits, More than One Breed, and Turning Down Red Flag Buyers

WHAT ARE THE BEST PRACTICES FOR HANDLING A DELAYED PUPPY PICKUP? It’s really great for us breeders when people are ready to pick up their puppy the day they’re ready to go! Last weekend, I was able to deliver 5 out of 6 puppies in one trip—it was magical. But then...

#111 – Marketing Money Leaks in Your Dog Breeding Business

Get on the Waitlist for Breeder Marketing MasteryAre you accidentally losing hundreds—or even thousands—of dollars on marketing? In this episode, we’re going to talk about the marketing money leaks that can drain your dog-breeding business, and what you can do instead...

#110 – Why Outsourcing Isn’t Guaranteed to Save Your Breeding Program

Get the Hiring Prep Cheat SheetWhat’s your biggest pain point right now? Is it cleaning puppy pens and adult pens? I swear there is always more poop to clean. Is it social media? Are you thinking to yourself, “Yes, I have been meaning to tackle that…”? Maybe it’s your...

#109 – Is Your Dog Breeding Business Leaking Money?

Get the Pricing Cheat SheetIn business, there are two ways to make profit: you have a good margin or you have volume. In dog breeding, it’s very hard to do volume. The more puppies you produce, the more systems you have to have, the more cost that creates, and quality...

#I-11 – Kerry Howell, Kerry Howell Photography – Getting Professional Looking Dog & Puppy Photos

Want to Get the "Hiring A Dog Photographer" & "Taking Dog & Puppy Photos" Cheatsheets?In this episode we are joined by Kerry Howell, a professional dog photographer. She shares some tips and tricks on better dog photography as well as when you should consider...

#108 – Fast, Easy & effective Social Media with Breeder Copy Hub

Get the Making Social Media Fast, Easy & Effective with Breeder Copy Hub MasterClassWe all know social media can be an important tool in helping us connect with puppy buyers. BUT, it takes time, energy, and can often be frustrating when it feels like nothing you...

#107 – Do More Puppies Mean More Profit?

Get the Know Your Numbers: Business Finance Planning MasterClassHave you ever had a litter born, raised, and then they go home and it was perfect? They all had great homes, you got the price you asked, and when that litter money was in your bank account, you thought...

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