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#08 – Should Dog Breeders Make Money?

#08 – Should Dog Breeders Make Money?

by Julie Swan | Jul 1, 2021 | Business Management, People Management

Jump to Show Notes I’m not sure where the whole idea of breeders making money meaning they were cutting corners came about. It is really odd if you think about it. Take cattle ranchers for example, they breed cows every year, they raise the babies, then sell them at...
#05 – Why You Need a Website

#05 – Why You Need a Website

by Julie Swan | Jun 24, 2021 | Business Management, People Management

Want to Get the 5 Pages Every Breeder Website Needs Cheatsheet? Jump to Show Notes #1 – It looks professional and it isn’t busy and will allow you to create a better first impression Have you noticed how the world is turning into a “gig economy”? There are tons of new...
#06 – Why You Need to Build Quality Relationships with Your Buyers

#06 – Why You Need to Build Quality Relationships with Your Buyers

by Julie Swan | Jun 24, 2021 | People Management

Want to Get the “25 Things to Say to Build Buyer Relationships” Cheatsheet? Jump to Show Notes I remember when I was super new at breeding, I was terrible at testing temperament and aligning that with my buyers. I just didn’t understand it, didn’t know there could be...
#07 – Should You Let Your Buyers Pick a Pup Based on Color?

#07 – Should You Let Your Buyers Pick a Pup Based on Color?

by Julie Swan | Jun 24, 2021 | Dog & Puppy Management, People Management

Jump to Show Notes A new buyer calls, interested in getting a puppy, and so you ask, “what are you looking for in a dog?” And instead of describing the lifestyle they lead and want to incorporate a dog into, they spout off a certain color, then, sometimes it gets...
#01 – Why The World Needs More Honest Dog Breeders

#01 – Why The World Needs More Honest Dog Breeders

by Julie Swan | Jun 15, 2021 | Business Management, People Management

Jump to Show Notes I’m sure you’ve seen the #adoptdontshop hashtag. Maybe you’ve discussed your desire to breed with some friends and they gave you a look that suggested you were about to take a job on the black market. There is no denying that there are a lot of dogs...
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Recent Posts

  • #122 – Which Kind of Breeder Are You?
  • #121 – Does Placing Dogs in the Wrong Homes Make You a Bad Breeder?
  • #120 – Puppy Buyers Are Changing – How Dog Breeders Can Adapt
  • #119 – Secrets to Discounting Puppies – When it Works, When it Doesn’t, and How to Do it
  • #118 – How to Manage Parvo Once You’ve Had It

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#122 – Which Kind of Breeder Are You?

Which kind of breeder are you?  The Reactive Breeder The first kind is what I call the reactive breeder. They’re passionate, hardworking, and they care deeply — but they’re always catching up. It’s like they can never get ahead, they’re running around with their head...

#121 – Does Placing Dogs in the Wrong Homes Make You a Bad Breeder?

You ever place a puppy in a home and almost instantly regret it? I’ve done it. You ever place a dog in a home that seemed perfect—only to find out months later they were nothing like they seemed? I’ve done that, also. You ever have to clean up a mess that a bad buyer...

#120 – Puppy Buyers Are Changing – How Dog Breeders Can Adapt

Remember the Adopt-Don’t-Shop Movement? I wish they were easier to forget. This movement pioneered this push towards making breeders bad, and teaching the public that they were wrong for getting a dog from a breeder. It was in the movement’s best interests, of course....

#119 – Secrets to Discounting Puppies – When it Works, When it Doesn’t, and How to Do it

SHOULD YOU DISCOUNT OLDER PUPPIES?  Discounting older puppies is tempting. Discounting is what stores do as the seasons change. They’ll have sales for summer clothes as summer comes to an end. Yet, does it work for puppies? The answer? Well, sometimes, but not...

#118 – How to Manage Parvo Once You’ve Had It

If you’ve ever dealt with Parvovirus, you know it’s the worst. It is by far the worst thing I’ve ever dealt with in dogs and puppies. It is relentless in how it takes over their system, and it has nearly around 90% fatality in puppies. One summer I had my puppies on...

#117 – Planning the Facility Upgrade

Get the Paying for Your Facility Upgrade Cheat SheetOkay, so now that we know investing in facilities is the goal, how might we invest in facilities in a responsible way? I remember talking with a couple who had purchased a large piece of land and had a nice facility...

#116 – Should You Invest in Your Facilities or Retirement?

In the last few episodes, we’ve been discussing setting up your future for success, capitalizing on your heyday, and creating a retirement that can support you whether or not you want that to involve puppies. If nothing else, having that retirement to provide for you...

#115 – Invest for the Future

Get the Getting Started with Cryptocurrency Cheat SheetShe said to me, “If I don’t sell at least 20 puppies per month, my business will collapse, I couldn’t afford it.” It was her opening sentence to the free strategy call she scheduled with me. It caught me off...

114 – Is Your Breeding Program Creating Your Future Or Just Getting You By?

Breeding is an emotional rollercoaster. You get excited for puppies to be born... then the pressure of selling them sets in. You get excited to match puppies with buyers… but then you have to figure out what to do with the one left over. You’re absolutely exhausted...

#113 – How Many Litters Should You Have?

Get the Breeding Dog & Litter Number Calculator I remember a few weeks ago I was sitting on the edge of my bed, feet resting on the bed frame. We have one of those wooden bed frames that has a 3” ledge at the foot, perfect for me to sit on the end of the bed and...

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