Want to pick Julie Swan’s brain about your breeding program? Book a free 30-min strategy call!

  • Podcast
    • Podcast
    • 12 Days of Breeders
  • Membership
    • Honest Dog Breeder Society
    • Community-Only Membership
  • Education & Tools
    • Recommended Tools
    • Breeder Copy Hub
    • HoneyBook
    • How to Start a Dog Breeding Business
    • Work with Julie
      • 1:1 Coaching
      • Website Build
  • About
  • Contact
Login to the Dog Breeder Society
  • Follow
  • Follow
#18 – The 6 Criteria For Selecting Your Breeder Dogs

#18 – The 6 Criteria For Selecting Your Breeder Dogs

by Julie Swan | Sep 10, 2021 | Dog & Puppy Management

Jump to Show Notes Selecting Breeding Stock is the main component of shaping your program and it will make or break it. It is a large part of what sets successful breeders apart from not-so-successful breeders. Having a great Ideal Customer is important because it...
#17 – What Getting a Dog Returned Says about Your Dog Breeding Program

#17 – What Getting a Dog Returned Says about Your Dog Breeding Program

by Julie Swan | Sep 2, 2021 | People Management

Jump to Show Notes I remember the first time I got a returned dog. I felt like such a failure. I had never surrendered a dog before in my life and, as a breeder, the idea of them surrendering a dog made me feel like there was something wrong with the dog I bred. My...
#16 – Is Your Price Point Attracting the Wrong buyers?

#16 – Is Your Price Point Attracting the Wrong buyers?

by Julie Swan | Aug 26, 2021 | Business Management, People Management

Jump to Show Notes Let’s not lie here, pricing of puppies is very exciting. I know we are breeding to make these incredible dogs, but pricing is where people financially thank you for what you’ve breed. Let’s get the guilt trip over with. We all have met people that...
#15 – Is Your Dog Breeding Program a Burden to Your Loved Ones?

#15 – Is Your Dog Breeding Program a Burden to Your Loved Ones?

by Julie Swan | Aug 20, 2021 | People Management

Jump to Show Notes It was mid afternoon on a crisp March day, down here, in Arizona. Just two days earlier, I had installed a toilet and, well, needless to say, based on the flooding, it would appear that a future career as a plumber was not in the cards for me. Bill...
#14 – 5 Reasons Your Dog Breeding Program Isn’t Making Money

#14 – 5 Reasons Your Dog Breeding Program Isn’t Making Money

by Julie Swan | Aug 12, 2021 | Business Management

Jump to Show Notes Honestly, there are better ways to make money than dog breeding, especially alternatives that don’t involve as much poop. However, if you’re a breeder at heart, you do it because you love it, poop and all. Just because we love the dogs and all they...
« Older Entries
Next Entries »

Recent Posts

  • #122 – Which Kind of Breeder Are You?
  • #121 – Does Placing Dogs in the Wrong Homes Make You a Bad Breeder?
  • #120 – Puppy Buyers Are Changing – How Dog Breeders Can Adapt
  • #119 – Secrets to Discounting Puppies – When it Works, When it Doesn’t, and How to Do it
  • #118 – How to Manage Parvo Once You’ve Had It

Recent Comments

No comments to show.

Work with ME

1:1 Coaching

Business Services

HoneyBook

Do It Yourself

Dog Breeder Society

Breeder Copy Hub

MasterClasses

Recommended Tools

Let’s Partner

Advertising

Get On the Podcast

Invite Julie

Industry Consultant Services

#122 – Which Kind of Breeder Are You?

Which kind of breeder are you?  The Reactive Breeder The first kind is what I call the reactive breeder. They’re passionate, hardworking, and they care deeply — but they’re always catching up. It’s like they can never get ahead, they’re running around with their head...

#121 – Does Placing Dogs in the Wrong Homes Make You a Bad Breeder?

You ever place a puppy in a home and almost instantly regret it? I’ve done it. You ever place a dog in a home that seemed perfect—only to find out months later they were nothing like they seemed? I’ve done that, also. You ever have to clean up a mess that a bad buyer...

#120 – Puppy Buyers Are Changing – How Dog Breeders Can Adapt

Remember the Adopt-Don’t-Shop Movement? I wish they were easier to forget. This movement pioneered this push towards making breeders bad, and teaching the public that they were wrong for getting a dog from a breeder. It was in the movement’s best interests, of course....

#119 – Secrets to Discounting Puppies – When it Works, When it Doesn’t, and How to Do it

SHOULD YOU DISCOUNT OLDER PUPPIES?  Discounting older puppies is tempting. Discounting is what stores do as the seasons change. They’ll have sales for summer clothes as summer comes to an end. Yet, does it work for puppies? The answer? Well, sometimes, but not...

#118 – How to Manage Parvo Once You’ve Had It

If you’ve ever dealt with Parvovirus, you know it’s the worst. It is by far the worst thing I’ve ever dealt with in dogs and puppies. It is relentless in how it takes over their system, and it has nearly around 90% fatality in puppies. One summer I had my puppies on...

#117 – Planning the Facility Upgrade

Get the Paying for Your Facility Upgrade Cheat SheetOkay, so now that we know investing in facilities is the goal, how might we invest in facilities in a responsible way? I remember talking with a couple who had purchased a large piece of land and had a nice facility...

#116 – Should You Invest in Your Facilities or Retirement?

In the last few episodes, we’ve been discussing setting up your future for success, capitalizing on your heyday, and creating a retirement that can support you whether or not you want that to involve puppies. If nothing else, having that retirement to provide for you...

#115 – Invest for the Future

Get the Getting Started with Cryptocurrency Cheat SheetShe said to me, “If I don’t sell at least 20 puppies per month, my business will collapse, I couldn’t afford it.” It was her opening sentence to the free strategy call she scheduled with me. It caught me off...

114 – Is Your Breeding Program Creating Your Future Or Just Getting You By?

Breeding is an emotional rollercoaster. You get excited for puppies to be born... then the pressure of selling them sets in. You get excited to match puppies with buyers… but then you have to figure out what to do with the one left over. You’re absolutely exhausted...

#113 – How Many Litters Should You Have?

Get the Breeding Dog & Litter Number Calculator I remember a few weeks ago I was sitting on the edge of my bed, feet resting on the bed frame. We have one of those wooden bed frames that has a 3” ledge at the foot, perfect for me to sit on the end of the bed and...

Copyright 2024, Julie Swan LLC, all rights reserved. In association with Bear Paw Ranch LLC