HoneyBook | Honest Dog Breeder

As you may know, I work with a lot of breeders on their marketing and web design. A conversation I’m constantly having with them is how to write a blog and where to put it. I often hear them note: “I know I need to be blogging,” but that’s about it; there’s rarely a...

#104 – 4 Dog Breeding Marketing Problems and Their Solutions

Marketing in dog breeding is an evolving world. It’s been fun. I’m enjoying the journey, the ups and the downs. Today I want to share with you four common problems in marketing and the root cause behind them, and, naturally, I’ll give you some solutions. I dive into...

#103 – 5 Things I Wish I Did Sooner In My Dog Breeding Program

You ever look back at your life and think … gosh I wish I did that sooner? I am always reflecting, analyzing, and trying to assess my best moves. What will make the most impact for me right now? What will help me move forward? What will help me have more of the life...

#102 – Q&A – Dog & Business Insurance and Discounting Puppies

You want to do things right, you want to take good care of your dogs, and yet you also don’t want to waste your money, and you don’t want to spend unnecessarily. You’re looking for the sweet spot, Isn’t that what we all want in our endeavors? Today we’re going to...

#101 – Should You Have Two Breeds or a Second Size?

Ford Motor Company makes cars, trucks, and SUVs. Bakeries sell bread, bagels, scones, and cookies, while serving coffee. Joanne’s Craft Store sells supplies for crochet, scrapbooking, and sewing, to name a few. When a company, like Joanne, starts with fabric and then...

#100 – How Dog Breeding Has Changed Me

Sometimes the hardest things we’ve been through turn out to be the best things that happened to us. I went to a Dr. Joe Dispenza Conference last summer, and he talks about this inner evolution we can go through. He pointed out how the challenges in our life–the thing...

I-10 – Email Marketing for Dog Breeders with Tori Mistik of Wear Wag Repeat

You've heard you need to have an email newsletter to sell puppies, but "ugh" what does that mean! It's sounds like just ANOTHER thing to add to your plate and a new thing to learn. In today's podcast interview Tori Mistik explains what email marketing is, why it...

#99 – Q&A – Form an LLC? Starting with Stud Dogs? How Many Females? How Do I Start Dog Breeding?

July 31, 2014, I heard a ‘yip’ come from the bedroom. I ran inside and saw Nikki had started to have her puppies on my daughter’s toddler bed, she had pulled off all the sheets, and had her first puppy right on the toddler bed mattress. This little white puppy came...

#98 – 3 Reasons Why Dog Breeders Quit the Industry

Giardia was awful. Losing those puppies was absolutely awful. It was a hard way to get through my first year of breeding. You know what was worse? Parvo. Parvovirus has been by far the worst thing I’ve dealt with in puppies. Watching their little bodies fighting, too...

#97 – How to Write Better Puppy Ads and Website Copy

You ever hang out with a little kid and they ask you a question, so you explain it, and they ask, “Why?” to that answer? So you answer. Then they ask, “Why?” again? It’s so common that we can laugh about it, and I’m betting there’s at least one time in your life when...